Jason Zheng's Rhetoric Blog

(Revised) Commercial Speech Outline - Pepsi Soccer Intro     Hook - When was the last time you tried to get something and ended up with something else? Have you ever took a sip of Pepsi and be surprised that it wasn't Coke? This feeling of unexpected happiness can really be portrayed by this commercial that I'm about to show. *Play Commercial* Now, who is thirsty for some Pepsi? Thesis: In the commercial, Pepsi correlates the fun of playing soccer to drinking Pepsi, and this will help them sell more beverage products during the world cup. They try to achieve this goal through the use of famous soccer players, such as Lionel Messi, kicking soccer ball filled with blue paint, along with exciting music synchronized with the video of Pepsi being poured into a cup. Effectiveness: This ad is effective towards the soccer fans that recognize these world famous soccer players, and anyone who enjoys seeing people have fun. Body 1 - Players Main po...

https://youtu.be/hPjjByYiiqE In this commercial, Pepsi brings together five of the best soccer players in the world. They are Leo Messi, Marcelo, Toni Kroos, Carli Loyd, and Dele Alli. The purpose of the commercial is to get more people to drink Pepsi. However, they target more of the audience that watches the world cup because they use famous players and soccer balls in the commercial. The use of these players counts as ethos because all of them are considered legends in the soccer world. The pathos is shown through how much fun people are having to watch them play. This commercial associates people being together with drinking Pepsi.