Commercial Speech Outline
(Revised) Commercial Speech Outline - Pepsi Soccer
Intro
Hook - When was the last time you tried to get something and ended up with something else? Have you ever took a sip of Pepsi and be surprised that it wasn't Coke? This feeling of unexpected happiness can really be portrayed by this commercial that I'm about to show.
*Play Commercial*
Now, who is thirsty for some Pepsi?
Thesis: In the commercial, Pepsi correlates the fun of playing soccer to drinking Pepsi, and this will help them sell more beverage products during the world cup. They try to achieve this goal through the use of famous soccer players, such as Lionel Messi, kicking soccer ball filled with blue paint, along with exciting music synchronized with the video of Pepsi being poured into a cup.
Effectiveness: This ad is effective towards the soccer fans that recognize these world famous soccer players, and anyone who enjoys seeing people have fun.
Body 1 - Players
Main point: This ad uses famous soccer players.
This is important because this ad was used during the world cup, and soccer fans love their players. (Fans even buy their favorite player's jersey)
They don't use famous players from a specific team or region. This will help enlargen the target audience since not everyone likes the same player.
Transition: Soccer players are a huge part, however, the happiness shown on the crowds from watching them play soccer is key too.
Body 2 - Paint Soccer Balls
Main point: Soccer ball filled with paint creates a twist.
It is very exciting to watch people perform tricks and shoot amazing balls into goals. However, this concept of the soccer ball exploding like paintballs pushes the excitement to the next level. Who doesn't like watching something explode and leave a mess in the area? Furthermore, the color of the ball and paint is blue, which is also a Pepsi themed color.
Transition: Now imagine all of this with an exciting music playing in the background.
Body 3 - Music
Main point: Music is really good at keeping the attention of the audience and creating any kind of environment. Many you might know that watching a scary movie without sound makes it not scary at all. The same applies in the author way, music enhances the mood of all kinds of content. This includes making a street soccer game more exciting than it seems without music.
Transition: The music helped wrap up all of the elements in the commercial. Just like the role of a director in a movie.
Conclusion
Main Point: Pepsi hypes its product through the use of famous soccer players, exploding soccer balls, and dramatic music. This creates an environment that includes the audience in the commercial and gets them excited. In the end, Pepsi increases brand recognition by showing its logo.
Effectiveness: I personally found the ad very effective because I still remember seeing it during the World Cup in the past Summer. Even now, everytime I watch the commercial I would crave for a Pepsi.
Peer Review: Be more specific about the details, and organize the information better. Have a more luring hook in the beginning and conclude more at the end.
Intro
Hook - When was the last time you tried to get something and ended up with something else? Have you ever took a sip of Pepsi and be surprised that it wasn't Coke? This feeling of unexpected happiness can really be portrayed by this commercial that I'm about to show.
*Play Commercial*
Now, who is thirsty for some Pepsi?
Thesis: In the commercial, Pepsi correlates the fun of playing soccer to drinking Pepsi, and this will help them sell more beverage products during the world cup. They try to achieve this goal through the use of famous soccer players, such as Lionel Messi, kicking soccer ball filled with blue paint, along with exciting music synchronized with the video of Pepsi being poured into a cup.
Effectiveness: This ad is effective towards the soccer fans that recognize these world famous soccer players, and anyone who enjoys seeing people have fun.
Body 1 - Players
Main point: This ad uses famous soccer players.
This is important because this ad was used during the world cup, and soccer fans love their players. (Fans even buy their favorite player's jersey)
They don't use famous players from a specific team or region. This will help enlargen the target audience since not everyone likes the same player.
Transition: Soccer players are a huge part, however, the happiness shown on the crowds from watching them play soccer is key too.
Body 2 - Paint Soccer Balls
Main point: Soccer ball filled with paint creates a twist.
It is very exciting to watch people perform tricks and shoot amazing balls into goals. However, this concept of the soccer ball exploding like paintballs pushes the excitement to the next level. Who doesn't like watching something explode and leave a mess in the area? Furthermore, the color of the ball and paint is blue, which is also a Pepsi themed color.
Transition: Now imagine all of this with an exciting music playing in the background.
Body 3 - Music
Main point: Music is really good at keeping the attention of the audience and creating any kind of environment. Many you might know that watching a scary movie without sound makes it not scary at all. The same applies in the author way, music enhances the mood of all kinds of content. This includes making a street soccer game more exciting than it seems without music.
Transition: The music helped wrap up all of the elements in the commercial. Just like the role of a director in a movie.
Conclusion
Main Point: Pepsi hypes its product through the use of famous soccer players, exploding soccer balls, and dramatic music. This creates an environment that includes the audience in the commercial and gets them excited. In the end, Pepsi increases brand recognition by showing its logo.
Effectiveness: I personally found the ad very effective because I still remember seeing it during the World Cup in the past Summer. Even now, everytime I watch the commercial I would crave for a Pepsi.
Peer Review: Be more specific about the details, and organize the information better. Have a more luring hook in the beginning and conclude more at the end.
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